[Podcast]🎙️How We Scale New Hire Onboardings With HubSpot Academy

Could your team benefit from a more scalable approach to onboarding and reduced time to ramp for new hires?

The countdown to World Certification Week 2023 has begun, and our team is super thrilled to be a part of it once again.

What is World Certification Week?

From May 15th through the 19th, HubSpot will donate five dollars for every certification awarded during that week to nonprofits dedicated to expanding access and opportunities for education around the world. It's an excellent initiative to help individuals who may not have had the same access to education and certification as others.

Like last year, ScaleOps is joining World Certification Week and embracing the opportunity for employee development by dedicating time to complete HubSpot certifications, as well as matching the donation for employee certificates so we can double the impact.

How You Can Leverage HubSpot Academy Certificates for Employee Onboarding

As part of our collaboration with HubSpot Academy, I had the pleasure of speaking with Kevin Dunn on his podcast, Agency Unfiltered (link to the episode on Spotify here). It's a weekly podcast featuring interviews with agency owners around operations and growth. As a HubSpot partner company, we were asked to share some of our insights on how we leverage academy certifications to scale new hire onboarding efforts and reduce the ramp-up time for the team.

I shared the benefits of certification assignments, both for our team and as a pull-through to our clients. We discussed that certifications provide a clear path for new hires to learn and acquire new skills, helping the team to become more efficient and effective in their roles. This not only benefits the team but also creates a positive impact on clients' projects, which is always a win-win.

We also discussed how assignments are handled between company directives and self-selection, and it was interesting to chat about how our team handles the balance between the two.

On one hand, company directives help to ensure that new hires have the skills required to carry out their roles effectively. On the other hand, self-selection allows team members to develop new skills that they are passionate about, which can lead to innovation and creativity in the team's work.

Finally, we talked about how certifications continue to layer in for continued employee development. We encourage employees to continue learning and growing by providing opportunities to take additional courses and certifications. This not only helps to keep employees engaged and motivated, but it also ensures that they are always up-to-date with the latest industry trends and developments.

In conclusion, it was great to speak with Kevin Dunn on the podcast about our team's approach to using HubSpot Academy certifications to scale new hire onboarding efforts and reduce the ramp-up time for the team. I hope this blog post has inspired you to consider the benefits of certifications, both for your team and your clients. And don't forget, every certification awarded during World Certification Week 2023 will help support nonprofits dedicated to expanding access and opportunities for education around the world. Let's make a positive impact together!

You can tune into the podcast episode of Agency Unfiltered on Spotify here

Penina Shtauber

Penina Shtauber

Director of Marketing @ ScaleOps

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