What is a GTM (Go-To-Market) Engineer? (And Why You Need One)
If you’ve spent time with B2B SaaS sales and marketing teams, you’ve probably identified a pain...
How to Build a Nurture Flow That Converts
Nurture flows are not just email campaigns—they are a strategic lever for scaling pipeline...
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B2B Lead Scoring: What is a Lead Score? And How to Build a Lead Scoring Model
Introduction: Why Strategy Matters in Lead Scoring
Lead scoring is a method used to rank leads...
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What is an API integration? Explained.
Imagine this...
You’re managing multiple platforms daily - updating contact details in both your...
Data Management Best Practices for Salesforce Users
We recently released a Salesforce audit guide. Continuing with this theme, we connected with Daniel...
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Outbound Strategies in 2025: The Year of AI and Hyper-Personalization
You’ve heard everything from: “Outbound is dead,” to people swearing it’s the key to growth....
The DIY Salesforce Audit Guide for Admins to Detect and Resolve CRM Issues
Time for Your Yearly Salesforce Audit? Here’s What You Can Expect
When it comes to Salesforce,...
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Guest Writer
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Nelly Nechaev
Netanel Spitz
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Penina Shtauber
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Rose Penhasi