How to Build a Nurture Flow That Converts
Nurture flows are not just email campaigns—they are a strategic lever for scaling pipeline...
B2B Lead Scoring: What is a Lead Score? And How to Build a Lead Scoring Model
Introduction: Why Strategy Matters in Lead Scoring
Lead scoring is a method used to rank leads...
What is an API integration? Explained.
Imagine this...
You’re managing multiple platforms daily—updating contact details in both your CRM...
Data Management Best Practices for Salesforce Users
We recently released a Salesforce audit guide. Continuing with this theme, we connected with Daniel...
Outbound Strategies in 2025: The Year of AI and Hyper-Personalization
You’ve heard everything from: “Outbound is dead,” to people swearing it’s the key to growth....
The DIY Salesforce Audit Guide for Admins to Detect and Resolve CRM Issues
Time for Your Yearly Salesforce Audit? Here’s What You Can Expect
When it comes to Salesforce,...
Scaling Up and Down: The New Normal for Business Success
Outsourcing is the new normal. Thanks to CTech by Calcalist for having me and giving me the chance...
Case Study: Integrating Outreach and Salesforce
How we Helped this B2B Tech Enterprise Gain a 360-degree View of its Sales Funnel
We recently...
Guest Writer
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Nelly Nechaev
Netanel Spitz
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Penina Shtauber
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Rose Penhasi