B2B Lead Scoring: What is a Lead Score? And How to Build a Lead Scoring Model
Introduction: Why Strategy Matters in Lead Scoring
Lead scoring is a method used to rank leads...
What is an API integration? Explained.
Imagine this...
You’re managing multiple platforms daily—updating contact details in both your CRM...
Outbound Strategies in 2025: The Year of AI and Hyper-Personalization
You’ve heard everything from: “Outbound is dead,” to people swearing it’s the key to growth....
The DIY Salesforce Audit Guide for Admins to Detect and Resolve CRM Issues
Time for Your Yearly Salesforce Audit? Here’s What You Can Expect
When it comes to Salesforce,...
Case Study: Integrating Outreach and Salesforce
How we Helped this B2B Tech Enterprise Gain a 360-degree View of its Sales Funnel
We recently...
6 Steps to a '0 Sync Error' HubSpot & Salesforce Integration
Introduction
If you’re using HubSpot for Marketing and Salesforce for Sales (or are planning to),...
Guest Writer
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Nelly Nechaev
Netanel Spitz
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Penina Shtauber
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Rose Penhasi